I’m not just some ‘guru’ (honestly, that term gives me the ick!) preaching from the side lines.

I’m right there in the trenches, just like you, testing what actually works, and what doesn't.

I've got over 10 years 'frontline' experience working in pet biz, and 5+ years in marketing and business development (and counting!).

So I know this world inside out.

It also means I've had my fair share of ups and downs - holding more than a few used tickets to the wild rollercoaster ride that is marketing!

And because one of my biggest pet hates in the pet biz space is that it's so unregulated,

when I became a Coach, getting licensed was super important to me.

In a nutshell, being a licensed Certified Coach means that I've trained to a high standard, I'm constantly learning through my own development and have a deep understanding of what I do.

Just like you, I'm obsessed with learning (I think that's probably a Pet Pro thing!?), so I'm forever testing, tweaking and making sure that everything I teach actually works, as well as always bringing new ideas to the table.

After all, my success is your success, and I’m here to share it all with you!