Why aren't people booking my dog training services?

Struggling to turn interest into actual bookings? This might be why...

Have you ever found yourself in this situation?

You’re chatting with someone who seems really interested in booking with you.

Maybe they’ve emailed asking for more info, or you’re on a call and they’re asking all the right questions (you’re buzzing!).

You’re excited. You really want them to book.

So you do what most of us do... you dive headfirst into telling them everything.

You reel off every feature, every benefit, every single detail of the thing they’ve shown interest in – hoping that by the end of it, they’ll be ready to throw money at you and say “YES!”

But… nothing happens.

They go quiet. Or say they’ll “think about it.” And then vanish.

Sound familiar? You, my friend, may have fallen into what I call “feature puking.”

That’s when, in all your excitement, you just splurge out all the things – thinking that the more someone knows, the more likely they are to buy.

But here’s the truth bomb:

People don’t need more info.

They need the right info.

Potential clients aren’t sitting there thinking, “Oooh I hope they tell me everything about this service!”

Nope. They’re wondering...

“Can this person help me with my specific problem?”

“Will I feel comfortable with them?”

“Is this the right fit for me?”

They don’t need to know the whole backstory of your service – they need to know why it matters to them.

So instead of info-dumping, take a breath.

Ask questions.

Listen.

Get curious about what they actually want and need.

What are they struggling with?

What’s most important to them right now?

Then, once you know that – speak just to those things.

Cut through the fluff and focus on the parts of your offer that will really land with them.

Make it feel easy and clear.

Make it feel like, “Yep - this is exactly what I’ve been looking for.”

Because that’s when people feel confident to say yes.

So next time you find yourself mid-sales convo, remember:

Don’t be a feature puker.

Be the pet pro who listens first, speaks with purpose, and makes things simple.

That’s how you get potential clients to go from “interested” to “I’m in!”