How much does coaching actually cost?
I was asked a fantastic question recently: “How do you come up with the pricing for your coaching programme?”
And honestly, it’s such a great question.
If you’re considering investing your hard-earned money, you deserve to know exactly what you’re paying for - and why.
I’m sure if I’ve been asked this once, there are probably many more people thinking the same thing but feel too awkward to ask.
So, I thought I’d address it head-on and break down what you’re actually getting with my coaching programme.
This is why I’ve put together this price breakdown for you, so you can decide if it’s the right fit for you.
I know how confusing and even intimidating it can feel when you start looking for help with your pet business.
You’ll see people charging all sorts of prices, and it’s not always clear why…or what you’re actually getting for your money.
So let’s break it all down here.
Here, i'll be covering:
Why coaching prices vary so much.
What you’re actually paying for in a coaching programme.
A breakdown of my own Coaching Programme to help you decide if it's the right choice for you.
So Why Do Prices Vary So Much?
The answer is quite simple really.
Cost usually reflects:
The level of access - The support you get.
The depth of support - The feedback, strategy and accountability.
The coach’s experience and specialism.
How tailored the support is to you and your business.
And let’s be honest - some people just charge high-ticket prices because they can.
That’s why it’s so important to ask:
What exactly am I getting?
How often will I get support?
How accessible is that support?
Do they actually understand pet businesses like mine?
Does this feel like the right fit for me?
Why I Charge £149/month for Coaching (And What You Get)
I created my coaching programme specifically for pet professionals because I know how hard it is to find real, honest, practical support that doesn’t break the bank.
I’m also a pet professional who's been in the trenches, just like you, testing what actually works (and what doesn't!).
I've got over 10 years of 'frontline' experience in the pet business industry, as well as 5 years in marketing and business development (and counting!).
And if you're parting with your hard earned cash, it's only fair for you know exactly what you're spending it on.
So, for £149/month, here’s what’s included - and the real value behind it.
✅ A Personalised 1:1 Kickstart Session
This is all about me getting a deep understanding of you and your business and identifying the gap between where you are now, and where you want to be.
We’ll work together to create a clear vision of your dream life, then get clarity on how we'll get you there and make sure you've got tools in place so that you always know whether you're on track or veering off course with your marketing.
Worth £149 – Based on my £50/hour rate, including a 60-minute 1:1 session together, the onboarding process time, and the setup that's needed when first joining the programme.
✅ A Powerful Core Strategy
You'll be learning a proven system to make your business wildly successful and how to actually I-M-P-L-E-M-E-N-T it into your business.
We'll make sure all the foundation blocks you'll need are in place before the sexier stuff happens, then we'll take a deep dive into actually fixing your marketing to catapult your business growth.
And throughout it all, we'll be checking that all the hard work you're putting in is always getting the best possible results for you.
Worth £416/month – Based on the investment I made in my coaching certification and the knowledge I now pass directly to you. Divided by 12 months, which is on average, the upper end of the time it takes to implement the full strategy into your business properly and effectively.
✅ Weekly Power Hour Coaching Call
Get online coaching support from me in our weekly Monday Power Hours on Zoom to actually make stuff happen and keep your ducks in a row.
It's where you'll get all my advice, troubleshooting, and keep you on track to make sure that you're powering through with confidence.
Worth £250/month – Based on my £50/hour rate, with access to 1 x 1-hour coaching call per week.
✅ Twice-Weekly Clarity Clinics
Because I don't ever want you left feeling stuck, I'll be ready and waiting at my weekly Clarity Clinics on a Wednesday and Friday morning to offer you my advice and support via WhatsApp voice note, making sure we get you unstuck and back on track so that you aren't just left hanging.
It's basically just like having me in your back pocket.
Worth £250/month – Based on my £50/hour rate, with access to 2 x weekly clinics giving you a direct line to 1-2-1 support with me via WhatsApp.
✅ Video Critiquing on Your Marketing
Video critiquing on your marketing content. You can send me all your marketing materials directly, and I’ll give you detailed, tailored advice and feedback via video to help you refine your messaging and your marketing materials to maximise the results they'll get for you.
Worth £100/month – Based on my £50/hour rate, with access to 20-30 minutes of video analysis critiquing per week.
✅ Behind-the-Scenes Insights
I'll take you for sneak peeks behind-the-scenes and into my life as a Certified Coach.
I'll be sharing what’s working for me, what I’m experimenting with, and all the valuable lessons I'm picking up along the way.
My success is your success, and I want to share it all with you!
Worth £599/month – Based on my ongoing monthly investment in my coaching license, as well as continuous learning and development, all of which I bring directly back to support you.
✅ The Pet Pro Support Squad
You'll become part of our private, supportive community of fellow pet business owners who just get it (the support squad!).
Being self-employed is a lonely, often competitive place, but being part of this group means you'll never be alone.
Whether you're brainstorming ideas, seeking a confidence boost, or need a space to vent about your business challenges, you’ll always find a welcoming place to connect and ask questions here.
Worth - Priceless
In total, this is over £1,600 in monthly value—offered at just £149/month.
Not because it’s cheap.
Not because it’s discounted.
And definitely not because I’m cutting corners on the level of support you'll get.
...But because I've invested a heck of a lot of time, money, and thought into building something that’s grounded in real experience, understanding, and care - to make sure it’s both accessible and effective.
Especially for those who need solid support, without stretching their finances too far.
